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Brazil’s Caixa online lottery makes strong debut performance

26th September 2018 9:12 am GMT

The new online lottery platform of Brazilian lottery concession holder Caixa Economica Federal generated total sales of BRL18.1m (€3.7m) in its first month of operation.

Caixa said that the new iLottery platform has exceeded expectations with more than 340,000 players registering for the service in the one month period between August 10th and September 9th.

This helped the online channel to account for 1.4 per cent of total lottery sales during the month, equivalent to BRL583m per day at an [...]

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