Scientific Games hails record iLottery performance for Pennsylvania Lottery19th May 2020 9:51 am GMT
New York-listed supplier Scientific Games has lauded the performance of Pennsylvania Lottery’s online iLottery platform, which is on course to generate $1bn in sales annually.
The supplier believes that the state’s iLottery offering is the most commercially successful online and mobile platform in North America to date, with total sales for digital lottery games hitting the $1bn mark shortly before the program's two-year anniversary this month.
“Our goal in offering our players the option for online/mobile play in May 2018 was simply to meet players where they are, which is online, and it has been exceptionally well-received,” said Pennsylvania Lottery executive director Drew Svitko. “During this unprecedented time, we are reminding lottery players that they have the option to take advantage of playing PA Lottery online games at pailottery.com.
“This is the only place where PA Lottery players can buy their Powerball and Mega Millions tickets without having to leave their homes. This is also another way people can support older Pennsylvanians during this challenging time.”
Powered by Scientific Games’ OGS content aggregation platform and OpenPlatform player account management solution, Pennsylvania’s iLottery platform is on track to top $1bn in sales annually, with sales recently hitting a record $4.2 in online/mobile sales in a single day and currently averaging over $3m per day.
In recent weeks, iLottery sales have increased by 80 per cent compared to the weeks pre-COVID-19, with first time players up 200 per cent.
“What's encouraging to states looking to launch online/mobile lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in place to protect vital funding - including effective management of the combined retail and digital game portfolio, an iLottery platform and services to attract and retain players, integrated to support retailers while continuing the strategic management of traditional lottery products sold in stores,” said Pat McHugh, Scientific Games’ group chief executive of Lottery.
“Many states will look to Pennsylvania's program to modernize lottery products online and at retail. Pennsylvania has effectively managed high-performing retail and digital instant games creating benefits for players, retailers and the Commonwealth's programs supporting older Pennsylvanians.”
Shares in Scientific Games Corporation (NSQ:SGMS) closed up 9.62 per cent to $12.88 per share in New York Monday.