Gaming Intelligence Sports Betting Operator of the Year – Sky Bet5th February 2020 3:25 pm GMT
The Stars Group
The Stars Group emerges triumphant in this category, thanks to an increasingly global portfolio of brands.
UK-based Sky Betting & Gaming goes from strength-to-strength, shrugging off integration concerns with spiralling revenues. It also provided the inspiration and the springboard into the US market, where Stars struck the deal of the year with FOX Sports to create FOX Bet. The new brand was launched with minimum fuss but maximum fanfare in New Jersey and Pennsylvania.
Stars also increased revenue by more than a third in Australia, where it migrated William Hill’s customers to its BetEasy operation. Now, it enters a new era as part of Flutter Entertainment. The Stars Group goes out on a high.
Last year’s winner: bet365