Scientific Games has rolled out NBA-licensed instant scratch games for lotteries in the United States under a new multi-year agreement.
The agreement with the National Basketball Association (NBA) allows Scientific Games to create a range of scratch games, with the Massachusetts Lottery recently launching the first game developed under the partnership, a Boston Celtics-themed game.
SG will also work closely with lotteries across the US to create custom second-chance promotions and experiential prizes to support their NBA-themed scratch games. Furthermore, lotteries will have the option to work with in-state NBA teams to create team-specific games via sponsorships.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, executive director of the Massachusetts State Lottery .
Tina Hoover, VP of licensing at Scientific Games, added: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state.
“Each game can be customised to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”