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Betfair readies ad campaigns for NJ online gaming launch

24th October 2013 8:06 am GMT

UK-listed Betfair has finally confirmed that it will partner Atlantic City’s Trump Plaza Hotel and Casino to launch online gaming in New Jersey, with the online gaming operator set to launch a “heavyweight” ad campaign across cable TV, radio, digital and social media channels.

It has been known for some time that Betfair would team up with GameAccount Network to supply software and services for Trump Plaza, but yesterday’s announcement by Betfair was the first official [...]

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