MGM Resorts-backed social casino developer PLAYSTUDIOS has extended its partnership with Genting International to offer players perks from more than forty destinations operating under the Genting UK brand.
This will allow PLAYSTUDIOS to offer UK players real rewards from Genting UK such as hotel stays, free play in its casinos, tickets to shows, meals and VIP nightclub access via its myVEGAS and myKONAMI slots and blackjack apps.
It has worked with Genting, the largest land-based casino operator in the UK, since December 2015, when it signed a deal with its integrated leisure complex Resorts World Birmingham. It also works with London's Hippodrome Casino as it expands its portfolio of rewards partners beyond its core US market.
As well as Genting and the Hippodrome, PLAYSTUDIOS offers rewards and prizes from partners such as the MGM Resorts' casinos, entertainment troupe Cirque du Soleil, airline Allegiant Air, celebrity chef Wolfgang Puck's restaurant empire, and the cruise line Royal Caribbean International.
"We're delighted that a sophisticated global player like Genting continues to find value in their association with us and recognizes that our casual casino games are highly effective and efficient channels for building their brands and driving measurable business benefit," PLAYSTUDIOS vice president of business development Jeff Netzer said.
"We believe myVEGAS fits well with what Genting Casinos UK has to offer, and their suite of popular social casino apps gives us the opportunity to reach a broader market in the UK," Genting UK strategy director Barry Clemo added.
"Through myVEGAS and my KONAMI Slots, we are able to introduce a large and valuable demographic to our extensive casino estate and the exciting shopping and entertainment offerings that are part of Resorts World Birmingham," he explained.