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Kiron Interactive expands virtual sports to UK with At The Races tie-up

24th January 2018 6:07 am GMT

Virtual sports specialist Kiron Interactive has agreed a multi-year distribution deal with British racing broadcaster At The Races.

At The Races will be able to offer Kiron’s virtual horse racing and greyhound racing games, as well as virtual football games developed in partnership with VSoftCo, to its online bookmaker customers in the UK.

Kiron’s portfolio of virtual games will go live via At The Races’ Sport Mediastream platform, with data being distributed through the Press Association’s feed.

“This [...]

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