UK bookmaker William Hill will serve as sponsor of next month’s Grimthorpe Chase at Doncaster Racecourse following an agreement with UK racecourse operator Arena Racing Company (ARC).
The deal expands on William Hill’s existing partnership with Doncaster Racecourse, where it also sponsors the St Leger Festival in September.
The latest agreement sees William Hill support 14 jump races at the Grimthorpe Chase, which takes place on March 2nd and 3rd.
“We are delighted to further develop the partnership between ARC, Doncaster Racecourse and William Hill with this new sponsorship,” said ARC group director of partnerships David Leyden Dunbar.
“Both the William Hill and Doncaster Racecourse teams worked together to deliver a memorable first year of The William Hill St Leger Festival in September and this will offer a further opportunity to grow that relationship.”
William Hill head of retail marketing Liam McKee added: “We were really impressed with ARC and Doncaster during our first year as sponsors of the Leger and we’re delighted to extend our partnership with the new William Hill Grimthorpe sponsorship.”