Fresh from its launch in the country at the end of last month, the deals mark the operator’s first move into the Greek sports sponsorship market
Superbet is boosting its visibility in Greece through new sponsorship deals with Greek Super League clubs PAOK and Panathinaikos.
The PAOK deal spans three years and will see the Superbet brand feature on the team’s jersey as main sponsor, marking a new chapter for fans of the Thessaloniki giants.
Founded in 1926, PAOK FC is one of Greece’s most iconic football clubs, with four Greek championships and eight Greek Cups to its name.
“Together, we are ready to build on this legacy and bring fans even closer to the game,” said Superbet. “We promised to shake up the sports ecosystem in Greece and we’re doing just that.”
Superbet’s second big announcement came from Athens with a three-year partnership to serve as the main sponsor of Panathinaikos FC.
Founded in 1908, Panathinaikos FC is one of Greece’s most legendary football clubs, with 20 league titles, 20 Greek Cups, and 3 Greek Super Cups, and is the only Greek team to have reached the European Cup final (1971).
“Today, we kick off a collaboration that will build on this incredible legacy and create unforgettable moments for football fans across Greece,” added Superbet.
After 27 games, PAOK are currently second in the Greek Super League, with Panathinaikos eight points further back in fourth place.