Easygo-owned betting and gaming operator will move its logo from the front of Everton’s shirt to the sleeve, as CMC Markets takes over as shirt sponsor

Stake has signed a new multi-year agreement to become the official sleeve partner of English Premier League club Everton FC.

The new deal begins at the start of the 2026/27 season and will see the Stake logo move from the front of Everton’s shirt to the sleeve, as a ban on front-of-shirt gambling sponsorship comes into effect.

The agreement marks the next phase of Stake’s long-standing relationship with the club, having been Everton’s main partner for the past four seasons.

As official sleeve partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.

“Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio,” said Andrew Middleton, president of business operations for Everton. “It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club.

“As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium and the direction of the Club. We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.”

Stake chief marketing officer, Akhil Sarin, commented: “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.

“Stake is built around sport, entertainment and culture. The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities. Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history.

“We look forward to building on the partnership as official sleeve partner and to continuing to work with Everton to deliver engaging content, experiences and activations for fans.”

Everton’s new front of shirt partner for the upcoming season will be London-listed financial trading platform CMC Markets.

“We are delighted to welcome CMC Markets as Everton’s main partner – a brand that shares our ambitions, our values and our belief in what Everton is becoming,” added Middleton. “This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch. 

“We are also excited by the opportunities this creates to deliver a proposition that every Evertonian can be proud of – on matchdays, across digital channels and in the community. We look forward to working closely with CMC Markets to bring this partnership to life in a way that is meaningful for our supports, and to creating moments that reflect the ambition of both organisations.”