The Stars Group has confirmed that its CrownBet and William Hill Australia gaming businesses will operate under the BetEasy brand in future.
CrownBet will be the first name to go as it is rebranded as BetEasy, followed by the transfer of all William Hill Australia accounts to the BetEasy brand.
CrownBet was originally launched as BetEasy before the operator established a joint venture with Crown Resorts in 2014, resulting in its rebranding to CrownBet in March 2015.
The [...]
