London-based platform provider FSB has rolled out a new online sportsbook and casino for Mayfair-based private bookmaker Fitzdares.

The new sports betting platform gives Fitzdares' customers access to a range of in-play markets with competitive odds on a number of sports, and also integrates a new customisable app for the bookmaker.

“FSB’s state-of-the-art sportsbook platform aligns perfectly with our dedication to major sports and traditional betting markets,” said Fitzdares CEO Will Woodhams. “Above all, we believe in creating a fantastic experience for our members, who expect nothing less than the highest level of service from us.

“This flexible sportsbook platform and perfectly-crafted app allow us to focus entirely on our members’ needs in a way that no other bookmaker can. As well as our highly skilled team who cater to the Private Office members via telephone and text, the app now means we can share the Fitzdares experience with others, too. As the latest app in the industry, it’s fast-loading, intuitive and easy to use.”

FSB business development director Richard Thorp commented: “We’re thrilled with this partnership, and delighted to see the app has already proven a hit with their clients. FSB’s tailored approach sets us apart with a very modular, flexible swathe of solutions that are easy to partition and light to deploy.

“We look forward to evolving our managed solution with Fitzdares over the coming year, enabling them to refine their digital offering, without ever sacrificing the customer-first approach that has made them so successful.”

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