Stockholm-listed iGaming affiliate Raketech has launched its first online casino brand in partnership with Bethard.

Powered by Bethard’s Together Gaming B2B platform, offers players a range of online casino and live dealer games and is integrated with Trustly’s Pay N Play payment processing system.

The site operates under Maltese and Swedish licenses and is currently available to players in Sweden and Finland, with a roll out to other European markets also planned.

Raketech said that the new consumer site will enable it to collect player activity data that will be used to enhance its core affiliate assets and improve lead conversion.

“I’m excited to launch a new product vertical that will support growth across Raketech’s core business and provide new insight to share in dialogue with our partners – the gaming operators – as part of our strategy to deliver win-win partnerships,” said Raketech CEO Michael Holmberg.

“We never stop learning and have a data-driven approach to improving our products and business strategy. Rapidi will help us study a modern casino player’s behaviour and gain insight to help us understand more about the performance of our products and increase conversion. We will analyse the results to better serve our users with quality content and generate valuable leads for our partners.”

Shares in Raketech Group Holding plc (STO:RAKE) were trading up 1.93 per cent at SEK17.92 per share in Stockholm Monday morning.