Sports betting operator Betway has been named as an official partner of the NBA's Philadelphia 76ers.
The multi-year agreement gives Betway brand visibility throughout the Wells Fargo Centre during 76ers home games, including on team bench aprons, court-side LEDs and basket stanchion LEDS, and on TV-visible signage alongside the scorers’ table.
The [...]
Playtech-owned German and Austrian betting operator HappyBet has been named as the official betting partner of the 2021 Serie A championship winning football club Internazionale Milano.
The partnership gives HappyBet prominent brand exposure via virtual carpet cams and LED boards around the pitch during home games at the San Siro stadium, [...]
Super Group-owned online bookmaker Betway has agreed a sponsorship deal with the Minnesota Timberwolves.
The multi-year sponsorship agreement with the NBA club will see the Betway brand displayed around the court apron and on backboards, in addition to LED and TV-visible signage inside the Target Centre.
This marks the latest addition to [...]
After several months of negotiations, members of the Ukrainian Gambling Council have signed a memorandum on gambling advertising in the country.
The agreement forms the basis of a joint approach to advertising by online and retail gambling operators in the country based on responsible gambling and corporate social responsibility principles.
The memorandum [...]
US sports betting and iGaming operator BetMGM has brought in NBA legend Kevin Garnett to serve as its brand ambassador.
The Hall of Fame power forward and 2008 NBA championship winner will be featured in BetMGM's upcoming marketing campaigns, promotions, social media content and fan events.
Garnett has become an established entrepreneur [...]
New York-listed Bally's Corporation has agreed its first partnership with an NHL franchise and Tennessee sports team through an agreement with the Nashville Predators.
The agreement designates Bally's as an official sports betting partner and official free-to-play partner of the Predators and its Bridgestone Arena stadium through 2025.
“From the moment sports [...]
iGaming solutions provider EveryMatrix has announced the launch of its Managed Services unit to assist iGaming and sportsbook clients.
The new division, which was established earlier this year and is led by Tom Dyson, will provide support to iGaming operators, helping them to improve brand performance through acquisition and retention marketing and [...]
Tabcorp's online and retail betting business TAB has been named as an official wagering partner of the National Basketball Association (NBA) in Australia.
The agreement will see TAB featured across the NBA’s digital platforms, including NBA.com, the NBA App, and NBA Australia’s Facebook and Twitter accounts, with the operator also serving as the presenting partner of [...]
Sports data provider Sportradar has partnered with advertising platform provider Adomni to launch a sports betting-focused advertising solution.
The partnership combines Sportradar's suite of sports data with the Adomni media planning and buying platform, enabling advertisers to activate programmatic digital out-of-home campaigns that include dynamic content such as betting odds and [...]
FuboTV's sports betting and iGaming arm Fubo Gaming has been named as an authorised gaming operator of NASCAR.
The agreement marks Fubo Sportsbook’s first in the auto racing industry, and its third major marketing deal with a US professional sports team following recent tie-ups with the NFL’s New York Jets and [...]
Super Group-owned online bookmaker Betway has agreed a multi-year partnership with the NBA’s Dallas Mavericks.
The agreement designates Betway as the official and exclusive partner of the Dallas Mavericks and gives the operator branding rights around the court at American Airlines Centre.
“Continuing the growth of the Betway brand in the US, [...]
Madrid-listed gaming operator Codere has signed a multi-year extension to its regional sponsorship deal with Spanish La Liga side Real Madrid CF.
The agreement, which runs through to the 2025/26 season, will see Codere continue as the regional sports betting partner of Real Madrid's male and female football teams in Latin [...]