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Betway

Betway adds another NHL team to US sponsorship portfolio

Super Group-owned sports betting operator Betway has agreed its latest partnership with an NHL side after striking a deal with the New Jersey Devils. 

The agreement will see Betway receive brand exposure throughout the Devils stadium, the Prudential Center, for home games as well as in-bowl LED ring and scoreboard advertising.

Betway [...]

2 mins read
DraftKings

DraftKings agrees fantasy sports deal with NHL’s Boston Bruins

DraftKings has been unveiled as the official daily fantasy sports partner of National Hockey League (NHL) side the Boston Bruins. 

The multi-year agreement also makes DraftKings the official sports betting partner of the Boston Bruins, should sports betting become legal in Massachusetts, with the deal further advancing DraftKings’ relationship with the [...]

2 mins read

FUN88 renews official betting partnership with Tottenham Hotspur

Online betting and gaming operator FUN88 has renewed its official betting partnership with English Premier League football club Tottenham Hotspur.

The new agreement extends a ten-year partnership and will see FUN88 continue to serve as the club's official betting partner for Asia and Latin America.

This will allow the operator to continue [...]

2 mins read

Betway adds Philadelphia Flyers to US partnership portfolio

Super Group-owned sports betting operator Betway has expanded its US sponsorship portfolio through a new tie-up with the NHL’s Philadelphia Flyers.

Betway will serve as an official partner of the Flyers and receive brand exposure on the ice and around the rink during Flyers home games at Wells Fargo Center in [...]

2 mins read

Sportsbet handed second fine this year for gambling advertising breach

Australian online betting operator Sportsbet has been fined AUD$135,000 for breaching gambling advertising regulations for the second time this year.

The Flutter Entertainment-owned sports betting operator was handed the fine by Downing Centre Local Court on Friday following an investigation by regulator Liquor & Gaming NSW.

According to that investigation, Sportsbet sent [...]

1 min read
888 Holdings

ASA bans 777.com advertorial over misleading content

Creative copywriting by an 888 affiliate has landed the operator in trouble with the UK Advertising Standards Authority.

The advertorial for 888’s 777.com was published in June on betterdeals.live, a clickbait site operated by California-based medium.vc.

The ad featured the headline “This is a Slot Machine App You Should be Playing in [...]

1 min read
BetMGM

BetMGM secures landmark sports betting partnership in New York

Leading US operator BetMGM has agreed a landmark deal to become an official sports betting partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.

The multi-year marketing partnership marks the first comprehensive foray into mobile sports betting for MSG Sports (which owns the Knicks and Rangers) [...]

3 mins read
Basketball

NBA names DraftKings and FanDuel as betting partners

The National Basketball Association (NBA) has signed multiyear partnerships with leading US sports betting operators DraftKings and FanDuel.

DraftKings will serve as the presenting partner of NBABet Stream, while FanDuel will be the presenting partner of the weekly NBABet show on NBA TV, with the two operators designated as co-official sports [...]

3 mins read

Seminole Tribe of Florida signs first sportsbook marketing partnerships

The Seminole Tribe of Florida has entered into marketing agreements with five Florida pari-mutuels as it prepares for the launch of its new Hard Rock-branded mobile sportsbook app.

The pari-mutuels will market the sportsbook to customers at their facilities and will earn 60 per cent of the profit generated by their [...]

1 min read
Betway

Betway agrees third NBA team partnership

Super Group-owned sports betting operator Betway has agreed a deal to become an official partner of the NBA’s Miami Heat.

The multi-year partnership will see Betway benefit from a strong brand presence around FTX Arena, with both courtside LED and Baseline Apron signage. The agreement will also see Betway become the [...]

2 mins read

Betway named official partner of Philadelphia 76ers

Sports betting operator Betway has been named as an official partner of the NBA's Philadelphia 76ers.

The multi-year agreement gives Betway brand visibility throughout the Wells Fargo Centre during 76ers home games, including on team bench aprons, court-side LEDs and basket stanchion LEDS, and on TV-visible signage alongside the scorers’ table.

The [...]

2 mins read
Football

HappyBet named official regional partner of FC Internazionale Milano

Playtech-owned German and Austrian betting operator HappyBet has been named as the official betting partner of the 2021 Serie A championship winning football club Internazionale Milano.

The partnership gives HappyBet prominent brand exposure via virtual carpet cams and LED boards around the pitch during home games at the San Siro stadium, [...]

1 min read
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