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Catena Media enters horse racing vertical with latest affiliate acquisition

26th April 2018 6:56 am GMT

Stockholm-listed performance marketing specialist Catena Media has acquired UK-facing horse race betting affiliate GG.co.uk for £2m.

Catena Media said that the deal strengthens the company’s position in the UK and will further enhance its other UK-based assets, which include BettingPro.com.

“Catena Media has a strong strategy for growth and an outspoken ambition to break into new online services,” said chief executive Henrik Persson Ekdahl. “It is our firm belief that this small yet strategic and very well-known [...]

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