Las Vegas-based sportsbook solutions provider Metric Gaming has struck a deal to supply Sun Bets, the iGaming brand of UK tabloid newspaper The Sun, with an end-to-end golf pricing solution.
The deal sees Metric provide Sun Bets, launched in partnership with Australia's Tabcorp in August, with pre-game pricing for all outright and match markets on golfing events, as well as its real-time SuperLive in-play product.
The deal further expands the supplier's UK client base, where it already works with the likes of BoyleSports, Coral and Amaya’s BetStars.
It has also signed a deal to supply Gamesys with a full sportsbook platform, hiring a trio of executives and establishing a London office as it looks to further expand its business.
Metric commercial director Conall McSorely described Sun Bets as "a compelling new player" in the UK online sportsbook market, and a "very welcome addition" to his company's client base.
"We are thrilled to count Sun Bets among Metric’s ambassadors," he added.
Sun Bets sportsbook director Kevin Beard said: "As a newcomer to the marketplace we are focused on differentiation through technology. Metric Gaming provides innovative and exciting ways for our customers to engage with our sportsbook."