Stockholm-listed live dealer specialist Evolution Gaming will install its Dual Play Roulette game with casino operator Genting UK for the first time later this month.

The bespoke multi-camera table game will go live at the Genting International Casino at Resorts World in Birmingham, and made available to all Genting’s in-venue and online players as part of the company’s convergence and brand loyalty strategy.

Evolution already works with Genting, providing its generic live dealer games for the operator, as well as dedicated Genting and Crockfords live casino environments.

“Our Dual Play Roulette is a natural extension to Genting's live casino portfolio and a major opportunity for Genting to maximise their player base and further strengthen the Genting brand online,” said James Stern, Evolution’s director of business development and land-based sales. “It's also a significant further extension of Evolution’s range of Dual Play Roulette tables available to our network of operators.

“The plan is to showcase the table on the main gaming floor with a customised rig incorporating multiple screens to promote key messages to players. Underpinning those messages will be the fact that players can play at the Genting Dual Play table whenever and wherever they choose, assured of Genting's trusted brand and integrity.”

Evolution added that the Genting Dual Play Roulette live feed will also be made available on subscription to a small number of other licensees.

“Having seen Evolution’s Dual Play Roulette in action, we too were confident that a bespoke development for our brand would be very attractive to a wide range of players,” said Andrew Bentley, operations director at Genting Interactive. “Not only does Dual Play extend service for our existing customers, it also allows players from multiple jurisdictions to experience the thrill of playing at a real Genting Roulette table.”

Shares in Evolution Gaming Group AB (Co. Data) (STO:EVO) were trading at SEK477.90 per share in Stockholm earlier Thursday.