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Opinion News

SBTech

The live betting revolution continues

In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver [...]

1 min read

What is behind the rise of sports betting partnerships?

Sport and gaming have always been closely linked. Whether it is going to the races, watching a match on television or the advertising hoardings at [...]

1 min read

How EveryMatrix built the biggest casino aggregator in the industry

For online operators to access new and entertaining casino content, EveryMatrix provides a flexible and seamless content aggregation technology created to maximize revenue potential by [...]

1 min read

Revolutionising player insights

Scientific Games aims to revolutionise the way operators learn more about player preferences and motivations with its new community-based market research solution, ONE Voice.

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1 min read
SBTech

The future is now for personalisation

SBTech head of online Gregory Karaolis explains why personalisation is now a vital component of online marketing for iGaming operators.

1 min read

The importance of data in responsible gambling

BetBuddy chief executive Simo Dragicevic explains how operators can develop a proactive responsible gambling strategy in the face of increasing regulatory scrutiny.

1 min read

M&A activity drives Nordic success

Strong performances by leading Nordic-listed iGaming operators and suppliers continued in 2016 as aggregate revenue rose by 39 per cent to approximately SEK17.6bn (€1.8bn).

[...]

1 min read

Daytime TV advertising for gambling brands & the UK review

The UK government confirmed this week that it will review the law on allowing daytime TV advertising for sports betting and bingo, sparking concern within [...]

1 min read

Five ways to determine your WC has been a success

The 2014 World Cup has been an undoubted success so far: the most goals scored since 1970, dazzling goals and displays of attacking and counter-attacking [...]

1 min read

Five ways to determine your World Cup campaign has been a success

The 2014 World Cup has been an undoubted success so far: the most goals scored since 1970, dazzling goals and displays of attacking and counter-attacking [...]

5 mins read

How brands need to be prepared during the World Cup

It is just a matter of days until the World Cup kicks off an incredible festival of sport this summer with Royal Ascot, the US [...]

1 min read

The value mirage of intrastate poker

Julius Patta of GameAccount Network believes online operations should mirror land-based casino floors. If you open a hotel, you need a pool, even if nobody swims [...]

1 min read
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