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Opinion News

Control of trading – The key to global sportsbook success

Sam Hill, Business Development Director at Betgenius, outlines why control of trading is essential for those sportsbook brands harbouring multi-territorial ambitions.
1 min read
Online Gaming

The next wave of iGaming affiliate marketing in the US

Erica Anderson, marketing director at Paysafe Group’s Income Access, says affiliates will be just as important in the US as in Europe.
1 min read

Engaging millennials in the fledgling US iGaming market

Nik Robinson, CEO of Big Time Gaming, says operators must pack their portfolios with innovative, highly volatile games to engage players and establish a successful [...]

1 min read
SBTech

The key to launching a successful sports betting operation in the US

With numerous on-property and online sportsbooks already live across New Jersey and Mississippi, and many more slated to launch before the end of the year, [...]

1 min read

Blurring the lines between virtual and reality

The launch of Betradar’s first in-play virtual sports product Virtual Tennis In-Play (VTI), which combines their real sports data with motion capture video technology, shows [...]

1 min read

Tightening margins demand proven solutions

The key to success in a saturated market is differentiation, brand distinction and margin-enhanced trading, says Simon Trim, CEO of Sporting Group.
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SG Digital’s Jackpot Jester returns with latest game launch

SG Digital’s immensely popular Jackpot Jester series returns on September 5th with the launch of Jackpot Jester 200,000. The supplier’s senior vice president of content [...]

1 min read

World Cup marketing – from sign-ups to long-term customers

The FIFA World Cup is a massive marketing opportunity for betting operators. Ian Bradley, chief product officer at SBTech, explains how they can they ensure [...]

1 min read

Pre-match is no World Cup warm-up

With the bet distribution between pre-match and live more evenly split during a major summer tournament, the availability and depth of early markets will be [...]

1 min read

Can KenoLinka be the next exciting innovation in lottery?

Isle of Man-based gaming supplier Link2Win is developing a new game aimed at the Keno market. Lottery industry consultant Stephen Wade gives his view on [...]

1 min read
SBTech

The live betting revolution continues

In-play sports betting has led the line in the online gaming industry for the past decade, but now new technological advances are poised to deliver [...]

1 min read

What is behind the rise of sports betting partnerships?

Sport and gaming have always been closely linked. Whether it is going to the races, watching a match on television or the advertising hoardings at [...]

1 min read
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