NeoPollard Interactive, the North American-facing joint venture between Pollard Banknote and NeoGames, has completed the Internet Responsible Gambling Compliance Assessment Program (iCAP) and been certified as a responsible gambling company by the National Council on Problem Gambling (NCPG).

Launched in August last year, the iCAP is the first programme of its kind for US suppliers, and provides vendors and operators with an independent assessment of a company’s responsible gambling policies based on standards and best practices from jurisdictions around the world.

The company has been certified alongside the Michigan Lottery, which becomes the first US lottery to obtain iCAP certification.

As members of the NCPG, the Michigan Lottery and NeoPollard voluntarily sought certification, after launching an online gaming programme together in 2014.

“We believe that problem gambling must be addressed by vendors and lotteries alike,” NCPG executive director Keith Whyte commented. “We applaud NeoPollard Interactive and the Michigan Lottery for meeting or exceeding operational standards for all of the NCPG's specific 30-point criteria in order to achieve iCAP certification.”

NeoPollard’s co-chief executive officer Doug Pollard said that responsible gaming is crucial for the industry standard for vendors and lottery partners.

“In obtaining iCAP certification along with the Michigan Lottery, our goal is to develop socially responsible tools and practices that will protect the interests of players while at the same time maximizing lottery sales and proceeds for good causes in the long-term.”

“Sustainable consumer engagement and loyalty can only be achieved when lottery customers are playing within their limits,” NeoPollard’s other co-CEO Ilan Rosen added.

“For this reason, our iLottery 360° solution includes a robust suite of responsible gaming tools to manage gaming behaviors. iCAP certification affirms our commitment to helping our lottery customers minimize risk to their players and encourage responsible play.”

Founded in 1972, the NCPG leads state and national stakeholders in developing a comprehensive policy and programmes for those affected by problem gambling.

Related

GIQ Magazine Digital Edition