Caesars Interactive Entertainment has appointed California-based marketing agency Zambezi  ahead of the start of a planned advertising campaign this summer for the launch of its World Series of Poker (WSOP) real-money gaming site in Nevada.

Caesars plans to launch real-money poker  in Nevada under the WSOP brand during 2013, subject to the approval of the Nevada Gaming Commission, following the recent legalisation of online poker in the state.

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