BetMGM has agreed a partnership with Malta-based Enteractive to boost customer engagement and retention in the United States.
Enteractive will run targeted reactivation campaigns for BetMGM to convert non-funded registrations in the US, and to re-engage lapsed accounts in the states in which the operator offers online gaming and sports betting.
“Enteractive’s expertise in one-on-one player engagement is a game-changer for us,” said Claus Hansen, senior CRM director at BetMGM. “Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”
Mikael Hansson, CEO of Enteractive, added: “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the US market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.
“Our personalised and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the US online gaming industry.”