Irish independent bookmaker BoyleSports has become the new shirt sponsor of EFL Championship club Birmingham City FC.
The agreement is the Blues’ biggest sponsorship deal in more than a decade and will see BoyleSports’ logo adorn the front of the men’s team playing kit and replica shirts.
“We are delighted and thrilled to be welcoming BoyleSports as the club's new principal shirt partner,” said Birmingham City FC chief commercial officer Ian Dutton. “Throughout our discussions with them [...]
