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bwin engages Fresh8 to support German and Austrian advertising

17th July 2019 5:28 am GMT

Marketing solutions provider Fresh8 Gaming has been selected to deliver automated marketing technology to GVC’s leading sports betting brand bwin.

bwin has chosen Fresh8 to support its advertising in Germany and Austria, including programmatic, display and social marketing channels.

The deal will see bwin ads pushed automatically across leading publishers such as Bild and other German sports news sites. It marks the third GVC deal for Fresh8, with the supplier’s technology already live with GVC's Coral and Ladbrokes [...]

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