Ladbrokes Coral-owned GalaBingo.com has secured a new sponsorship deal with British commercial television broadcaster Channel 4.
The sponsorship agreement will see the UK-facing online bingo brand appear on daytime TV every weekday between 2pm and 6pm on Channel 4 for the rest of 2018.
The Afternoons on 4 time slot features popular TV shows such as Countdown, Fifteen to One, the £100k drop and Star Boot Sale.
“By sponsoring Afternoons on 4, we are able to put GalaBingo.com in front of both new and existing customers and create a significant level of awareness of the brand,” said GalaBingo.com PR and brand partnership manager Karina Adrian.
The deal with Channel 4 expands GalaBingo’s TV sponsorship portfolio, which also includes sponsorship of ITV’s The Chase.
GalaBingo.com also serves as the exclusive gaming partner of popular ITV shows Coronation Street and Emmerdale through a partnership dating back to 2014.