Fast Track goes live with ReactivAction via Altenar integration

Malta-based CRM specialist Fast Track has gone live with Isle of Man-based ReactivAction, operator of the Apostarei.com brand.

The launch follows the integration of Fast Track’s player engagement services with Altenar’s player account management (PAM) platform.

Licensed in Isle of Man, ReactivAction will utilise Fast Track’s AI-driven tools to elevate Apostarei.com’s player engagement and retention strategies, initially in Brazil, and into Canada, New Zealand and Ireland through a second brand.

“We were looking for a platform which sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges,” said ReactivAction director Leone Stranges. “Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”

Fast Track CEO and co-founder Simon Lidzén added: “We are always excited at the prospect of empowering a forward-thinking operator through our platform. We look forward to a fruitful long-term relationship to support ReactivAction's growth trajectory as they expand the brand into new markets.”