BetPlay named official betting partner of the NBA in Colombia

Corredor Empresarial’s BetPlay brand has been unveiled as the new official betting partner of the National Basketball Association (NBA) in Colombia.

The agreement will see BetPlay and the NBA collaborate to provide gaming experiences and content for the nation's NBA fans across BetPlay’s retail and online offerings. 

BetPlay will also be featured on the NBA’s social media platforms in Colombia, including localized content on the NBA’s Facebook pages and BetPlay odds on NBA.com and the NBA App.

Additionally, BetPlay will serve as the presenting partner of a localised version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games.

“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA,” said NBA associate vice president, international fantasy and gaming Kuljeet Sindhar. “As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams.”

Corredor Empresarial CEO Germán Segura added: “The NBA has an incredibly enthusiastic fanbase here in Colombia and we are thrilled to partner with the top basketball league in the world. As an official partner, we hope to build on the NBA’s ongoing commitment to generating excitement in the game of basketball in Latin America.”