ESPN Bet and theScore Bet named NHL sports betting partners

PENN Entertainment has entered into a partnership with the National Hockey League (NHL), designating ESPN Bet in the US and theScore Bet in Ontario as official sports betting partners.

As official league partners, ESPN Bet and theScore Bet will have access to a host of entitlements, including IP rights, and media and marketing integrations.

The agreement will span the NHL regular season, Stanley Cup Playoffs, 2024 NHL Winter Classic, 2024 NHL Stadium Series, and 2024 NHL All-Star Weekend.

“There’s definite excitement in being one of the first leagues to partner with ESPN Bet and PENN Entertainment,” said NHL vice president of business development Jason Jazayeri. “From day one we’ve said our media rights deal with ESPN and The Walt Disney Company has been a big win for our fans and our League, and this new collaboration is further testament to the value of our partnership.

“The NHL is younger, faster and more exciting than ever, and delivers tremendous opportunity for fan engagement and responsible gaming experiences. We’re looking forward to working with ESPN Bet in the US and theScore Bet in Ontario to engage our passionate fan base.”

Penn Interactive senior vice president of marketing and content Aubrey Levy added: “The recent launch of ESPN Bet in the US is extremely exciting and we’re thrilled to collaborate with the NHL to help market our new sports betting experience.

“Becoming an official partner allows us to more broadly engage hockey fans, develop compelling integrations and uniquely leverage NHL programming. This is also a key partnership for theScore Bet in Ontario, where the popularity of hockey is unmatched.”

Shares in PENN Entertainment Inc (NASDAQ:PENN) closed 2.77 per cent lower at $25.27 per share in New York Wednesday.