English Premier League team AFC Bournemouth has agreed a record shirt sponsorship deal with Asia-facing sports betting operator bj88.
The operator replaces Dafabet as the Cherries’ shirt sponsor and principal partner for the next two seasons, ahead of the upcoming launch of its bj-88.co.uk betting and gaming site in the United Kingdom.
“The club is excited to be partnering with bj88 for in what is a record-breaking deal,” said AFC Bournemouth commercial director Rob Mitchell. “Their investment will have huge significance to help us compete in the Premier League both on and off the pitch.”
A spokesperson for Bj88 added: “We are truly excited and honoured to agree to this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth.
“We have been very impressed throughout with the club’s determination and ambition, and we look to working with the club in supporting them with some exciting innovations moving forward.”
The sponsorship deal follows a record-breaking season for AFC Bournemouth, which saw Andoni Iraola’s team finish on 48 points in the Premier League. The new season kicks off on Saturday 17 August.
bj88 is also an official betting partner of Italy’s Bologna FC in Serie A and shirt sponsor for Twenty20 cricket teams Sunrisers Eastern Cape in South Africa and the Quetta Gladiators, who play in the Pakistan Super League.