bet365 has partnered with Kroenke Sports & Entertainment, encompassing the Denver Nuggets NBA team and the NHL’s Colorado Avalanche.
The partnership will see the operator’s logo feature on the baseline of the Nuggets’ floor, an in-ice corner logo, and penalty box signage at Avalanche games. There will also be additional signage throughout the Ball Arena at games for both clubs.
“A championship-winning organisation, Kroenke Sports & Entertainment undoubtedly embodies the Never Ordinary spirit, and we are enthusiastic about this partnership to elevate the bet365 experience to our fans in the Mile High City,” said a bet365 spokesperson.
“Plus, there’s no better way to celebrate the opening of our new Denver headquarters than giving Nuggets and Avalanche fans a new way to watch their teams with Altitude+.”
Michael Ceilley, SVP of partnership marketing and media sales for Kroenke Sports & Entertainment, commented: “We are thrilled to welcome bet365 to Denver at such an exciting moment for the city, especially for its sports fans.
“Colorado has wholeheartedly embraced the US.sports betting space. Our elite, title-contending teams, and the passionate fan bases of Nuggets nation and Avs faithful, are a perfect match for a leading sports betting brand with 100 million worldwide customers.”
This move comes after the online betting and gaming operator opened its new US headquarters in Denver.