La Française des Jeux (FDJ) has extended its multi-year partnership with the National Basketball Association (NBA).
The extension will see FDJ’s sports betting brand ParionsSport continue to serve as the NBA’s official partner in France, and as an associate partner of the NBA Paris Games 2025.
ParionsSport players will benefit from exclusive prizes and experiences in the coming seasons, including the opportunity to attend NBA games in the United States or in France during the Paris Games.
The NBA will also organise viewing party evenings for matches presented by the operator in several cities across France during the 2024/25 season.
ParionsSport has also been named as the presenting partner of the official NBA Fantasy Salary Cap game in France.
“After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game,” said Richard Courtois, director of sports and online gaming at FDJ.
“We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner.”
Kuljeet Sindhar, VP of international gaming & data ventures at the NBA, commented: “We are thrilled to continue and strengthen our long-standing and successful partnership with the FDJ. FDJ shares our commitment to continually innovate for passionate NBA fans in France.
“We look forward to continuing to deliver an authentic NBA experience for the millions of NBA fans and FDJ customers across France with a range of physical and digital activations in the coming seasons.”