Flutter Entertainment-owned operator Betfair has secured a three-year agreement to serve as the official betting partner of the South American Football Confederation CONMEBOL.
The deal will see Betfair sponsor the confederation’s two major club competitions, the CONMEBOL Libertadores and CONMEBOL Sudamericana, until December 2022.
As part of the agreement, Betfair will benefit from brand exposure across South America through in-stadia branding, broadcast and digital assets.
“We are pleased to present Betfair as a partner of the CONMEBOL Libertadores [...]
