Harrah's Interactive Entertainment announced Monday the official launch of its Caesars brand into the UK online bingo market in cooperation with Gamesys, owner of Jackpotjoy.

In an effort to provide better trading tools to help clients with their CFD and forex trading, IG Markets has launched an upgrade to its advanced charting package that provides clients access to an array of new professional-grade charting tools and enhanced CFD and forex trading functionality.

In the biggest shirt sponsorship deal in the club's 128 year history, premiership football club Burnley FC has announced a multi-million pound two-year deal with Asian online gaming operator Fun88, becoming the UK's eighth top flight football team to carry the name of an online gaming operator.

Continuing its network strategy to attract and protect recreational players, online gaming software provider Microgaming has announced the launch of its new 1Click Poker client via UK bookmaker Ladbrokes on the Microgaming Poker Network.

Following the success of its eDeck mobile gaming device in fellow Las Vegas casinos The Venetian and The Palazzo, Cantor Gaming has now extended its mobile gaming offering through a deal with the Las Vegas Hard Rock Hotel & Casino.

Ahead of the start of the prestigious Cheltenham Festival later this month, Boylesports has signed a deal to sponsor segments of the new dedicated sports betting Internet TV service, The Betting Channel, under which the Irish independent bookmaker will contribute odds, markets and guests every Tuesday, while benefiting from branding on the show.

Following the recent launch of its SEGA-branded online casino and poker sites, Alderney-based SEGA Games Ltd, a wholly owned subsidiary of Japanese video software giant SEGA Corporation, has signed an agreement with 192business for the supply of its age and identity verification services, while also agreeing a deal with Quova, providers of IP geolocation data services.

The UK Advertising Standards Authority has upheld a complaint against a television commercial by online gaming operator GameAccount which it said misleadingly implied that the service offered greater rewards compared to traditional casinos.

International Game Technology's WagerWorks has signed an agreement to supply online branded slot games to Parlay Games Limited, the Alderney-based subsidiary of Canadian bingo software developer Parlay Entertainment Inc.

British commercial television broadcaster ITV has announced a new broadcast and online partnership for 2010 with UK bookmaker William Hill, under which viewers of sport on ITV and online at ITV.com will be able to benefit from exclusive sports betting offers, including in-play betting through a bespoke promotional site.

Looking to capitalise on the significant brand recognition of OK! in the UK market, online scratch cards provider NeoGames Limited has entered into a partnership agreement with Northern & Shell plc, publisher of OK! Magazine, launching a new consumer gaming site at okscratchcards.co.uk.

GIQ Magazine Digital Edition