Malta-based software provider Fast Track has signed a deal to provide its customer relationship management solution to lottery and gaming operator The Multi Group (TMG).
Fast Track’s CRM platform will provide the operator’s Multilotto and Multicasino brands with real-time marketing and central coordination of all aspects of player communication and rewards.
“We have a clear vision for our future commercial direction and player engagement, and Fast Track have built the only CRM tool that can support that,” [...]
