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William Hill US secures first retail sportsbook deal in New Mexico

26th June 2019 6:52 am GMT

William Hill US has entered into a deal to launch a new retail sportsbook for the Mescalero Apache Tribe at New Mexico’s Inn of the Mountain Gods Resort & Casino.

The partnership marks the first sportsbook powered by William Hill in New Mexico and the first tribal agreement for William Hill outside of Nevada.

Set to be opened this summer before the start of the new NFL season, William Hill will provide its risk management and proprietary [...]

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