Betsson has extended its partnership with Argentine football club Racing Club de Avellaneda for another two years.
The partnership will see the Betsson logo appear on the front of team jerseys for the next two years, and includes the option to renew for a further two years.
Betsson and Racing Club first came together in May 2023, when the operator’s logo first appeared on the upper back of the team’s kit for all domestic and international matches. The new kit with Betsson’s logo on the front was unveiled during Racing Club’s game against Barracas Central on 24 January.
“We are thrilled to take our partnership with Racing Club to the next level as their main sponsor,” said Betsson CEO Jesper Svensson. “Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”
Maximiliano Bellio, Argentina country manager for Betsson, commented: “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans.
“This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”
Shares in Betsson AB (STO:BETS-B) were trading 0.68 per cent higher at SEK145.72 per share in Stockholm Monday morning.