Perform Group has signed what it describes as a “ground-breaking” strategic partnership with FIBA, the International Basketball Federation, which will see the digital sports content provider invest close to €500m as part of the long-term agreement.
For the period of four FIBA Basketball World Cup cycles (2017-2033), Perform will be FIBA’s worldwide partner for the distribution and sale of all media-related rights, with respect to national men’s and women’s team competitions.
The partnership will cover more than [...]
