Sports management company IMG has extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season.
The extended agreement continues a partnership that began in 2013, allowing IMG to stream NHL content to its roster of sportsbook clients.
IMG’s gaming business delivers official live streaming services and fast path data to more than 250 betting and gaming operators and B2C brands.
“The NHL has formed an integral part of the IMG portfolio since [...]