London-listed gaming technology provider Playtech has signed an extension to its long-term deal with operator Sky Betting & Gaming.
The multi-product contract renewal extends to an exclusive Playtech Casino and dedicated live casino environment, as well as online bingo and a dedicated bingo game and network development.
“Over the years we have developed a fantastic relationship with Richard and his team and we’re delighted Sky Betting & Gaming has signed a long-term, multi-product extension that brings together one of the UK’s best-performing and fastest growing UK sports betting and gaming operators and the industry’s best-performing software and technology supplier and, in turn, secures both our future growth,” said Playtech CEO Mor Weizer.
“This not only shows the huge strength our products have, but also the great trust and faith Sky Betting & Gaming has put in Playtech to deliver even greater results than it has already achieved. Sky Betting & Gaming is going from strength-to-strength and together I’m confident we can achieve many more years of great success.”
Earlier this year the two companies launched a dedicated live casino environment in Playtech’s new studio in Riga, Latvia. Sky Casino was the first brand to launch a dedicated offering within the new studio, which followed several months of collaborative research, planning, user testing, development and a core focus on the customer journey.
“I’m delighted with the work that we’ve done with Playtech over the years and this new deal is a key part of our plans for continued growth across our biggest brands,” said Sky Betting & Gaming CEO Richard Flint.
The operator is a long-standing Playtech partner that has seen significant growth within its gaming, live and bingo products.
Earlier this year it won the supplier's inaugural Playtech Award that recognises and rewards marketing excellence and innovation across the Playtech Casino network of global licensees.