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Cherry acquires majority stake in German-facing online casino brands

2nd July 2015 7:40 am GMT

Sweden’s Cherry has acquired a majority stake in Malta-based Almor Holding, owner of the German-facing online casino brands Sunmaker.com, Sunnyplayer.com and Kingplayer.com, for SEK42.7m (€4.6m).

Cherry said that the acquisition is expected to enable the company to increase both revenue and profit, as well as giving it a stronger position in the German speaking market.

Almor generated net gaming revenue (NGR) last year of €11.1m, earning a profit of €1.2m. In comparison, Cherry’s online gaming business contributed [...]

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