Optimove seals CRM deal with Peru’s La Tinka

Peruvian iGaming operator La Tinka has partnered with Optimove to enhance its player engagement and retention efforts.

La Tinka will utilise Optimove’s CRM marketing platform to optimise player journeys at its Te Apuesto online betting and gaming brand, providing players with personalised experiences across a broad range of digital touchpoints.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, digital business manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalised, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming.  

“Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

Tomer Imber, senior director of sales at Optimove, added: “Smart clients push us to excel, and we're excited to join La Tinka on their rapid growth journey. The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. 

“As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

La Tinka has operated in the Peruvian gaming market since 1994 and now offers lottery, betting and casino gaming to players in retail and online.