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Betway expands eSports sponsorship portfolio with PSG.LGD deal

1st August 2019 7:47 am GMT

Online betting and gaming operator Betway has expanded its eSports sponsorship portfolio with a new partnership with leading professional DOTA 2 esports team PSG.LGD.

The six-figure agreement will see Betway’s brand appear on the French-Chinese gaming team’s jerseys and jackets, with the operator also receiving access to the players for content creation, as well as experiential and social media activities.

PSG.LGD is a professional DOTA 2 team that sits within the French football club’s wider eSports organization, [...]

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