Sports betting and fantasy sports operator DraftKings has been selected as the National Football League’s first official daily fantasy partner.
The agreement gives DraftKings exclusive access to NFL branding for use across its suite of daily fantasy sports (DFS) products., with the partners also collaborating on a range of content and product offerings for the DraftKings DFS app, as well as integrations across NFL Media properties.
“This is a defining moment in the industry, and we are thrilled [...]
