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Betfred acquires majority stake in South African lottery betting operator LottoStar

British bookmaker Betfred has acquired a majority stake in South African online lottery betting operator LottoStar.

The agreement expands Betfred’s presence in South Africa, where it [...]

1 min read

Betfred announce England partnership for Rugby League World Cup

Sports betting operator Betfred has been named as the principal partner of the England Men’s, Women’s and Wheelchair Rugby League teams in a two-year deal [...]

3 mins read
Playtech

Playtech launches Giddy Up Bingo in partnership with Betfred

London-listed gaming technology supplier Playtech has partnered with Betfred to launch a horse racing-themed Bingo variant, Giddy Up Bingo.

Giddy Up Bingo gives players the option [...]

2 mins read

Betfred extends sponsorship of the Super League

British bookmaker Betfred have signed a two-year extension to its title sponsorship of rugby's Super League club competition, taking it through to the end of [...]

2 mins read
Louisiana

Betfred launches OpenBet-powered retail sportsbook in Louisiana

British bookmaker Betfred has unveiled a new OpenBet-powered retail sportsbook in Louisiana through a partnership with Paragon Casino Resort.

The Betfred Sportsbook accepted its first bets [...]

3 mins read

Betfred Sports enters Arizona with We-Ko-Pa Casino partnership

Betfred USA Sports has become the latest operator to agree a deal to enter Arizona’s regulated sports betting market.

Betfred will work with the Fort McDowell [...]

2 mins read
Betfred

Betfred completes acquisition of South Africa’s Betting World

Betfred is looking to establish itself as a leading bookmaker in South Africa following the completion of its acquisition of Betting World.

Betfred entered into discussions [...]

2 mins read
Betfred

Betfred partners Future Anthem to improve customer experience

British bookmaker Betfred has engaged game data specialist Future Anthem to bring additional real time utility and insights to its online platform.

The partnership will enable [...]

2 mins read

Betfred Sports partners MLB’s Colorado Rockies

Betfred USA Sports has agreed a multi-year marketing and sponsorship agreement with MLB’s Colorado Rockies.

The deal includes branding at the club’s Coors field, in addition [...]

2 mins read

Betfred agrees title sponsorship of rugby league’s Challenge Cup

British bookmaker Betfred has secured a one-year deal to serve as the title sponsor of rugby league’s Challenge Cup.

The agreement adds to the bookmaker's long-running [...]

4 mins read
Betfred

Betfred launches online sportsbook in Colorado and Iowa

British bookmaker Betfred has followed up its retail sports betting launches in the US states of Colorado and Iowa with the release of its online [...]

2 mins read
Betfred

Betfred bids to acquire South Africa’s Phumelela

UK bookmaker Betfred has made an offer to acquire South African racecourse owner and betting operator Phumelela Gaming and Leisure for as much as R925m [...]

1 min read
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