MTV Networks has taken its first step into the world of online gaming, signing an agreement with 888 Holdings' B2B subsidiary Dragonfish to launch a bingo product on the Dragonfish network.
The new brand, upyourbingo.co.uk, will be launched by MTV Networks UK & Ireland in July, initially as a skin on the Dragonfish network. The brand will be promoted across MTV's network which includes the MTV channels, VH1 and VIVA. MTV Networks is a division of [...]
