London-listed gaming solutions giant Playtech has partnered Thunderbite to integrate the customer engagement specialist’s in-game promotional tools with its IMS player management platform.
Through a direct integration with IMS, operators will be able take advantage of Thunderbite’s data-driven engagement platform to build personalised player journeys.
Playtech said that Thunderbite’s portfolio of promotional tools will provide its licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch [...]
