Malta-based CRM specialist Fast Track is looking to further improve player segmentation and bring efficiency to operators through an integration with gameplay risk management platform Greco.
The integration enables Fast Track partners to utilise Greco to facilitate behavioural risk-based segmentation, automating player communications that can deter players at the first sign [...]
Malta-based online gaming operator JOI Gaming has been fined by the Netherlands gambling regulator for sending marketing messages to players aged 18 to 24.
The operator has been fined €400,000 by Dutch regulator Kansspelautoriteit (KSA) for marketing messages sent between December 8, 2021 and March 7, 2022, promoting the Jacks.nl online [...]
YGAM, the charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms, has been named as the official charity partner of ICE London 2023.
Confirming the partnership, Clarion Gaming managing director Stuart Hunter commented: "We are delighted to welcome YGAM as our official charity [...]
Canadian online sports betting and gaming operator BET99 has become an official partner of the National Hockey League (NHL).
As part of the multi-year partnership, BET99 will launch a new free-to-play game NHL PrePlay, where fans will be provided a set of predictive outcome-based questions.
Fans will be awarded points based on [...]
Members of the Bulgarian Gaming Association have committed to rein in advertising amid a growing outcry over the volume of gambling ads throughout the day.
A meeting organised by the Council for Electronic Media and the National Revenue Agency Tuesday (Dec. 13) heard that gambling advertising in Bulgaria has surged in [...]
New York-listed sports data and technology provider Genius Sports has signed a new personalised marketing and player engagement partnership with Superbet Group.
The partnership will see Genius Sports and Superbet work closely together to plan, build and implement a suite of bespoke new predictor games to engage Superbet customers.
“The vision of [...]
iGaming operators in New Jersey have a new tool to combat bonus abuse with the launch of Greco in the market.
Greco has secured approval as an iGaming vendor in New Jersey, allowing the European company to provide its gameplay risk engine to operators in the United States for the first [...]
CRM specialist Fast Track has announced the appointment of Luis Sangiovanni as the company’s new chief marketing officer.
Sangiovanni joined the company in September after almost six years leading his own boutique marketing agency, Sangiovanni Partners.
He joins Fast Track’s executive team and will reports to chief executive Simon Lidzén.
“I am delighted [...]
Data and AI specialist Future Anthem has rolled out its real-time sports betting personalisation product for Eastern European bookmaker STS.
STS has embeded Future Anthem’s AI and real-time data products within its broader operating ecosystem to improve player experiences and automate bonusing and player communications at the moment of bet settlement.
Ontario-licensed operator NorthStar Gaming has been named as an authorized gaming operator of the National Basketball Association (NBA).
The agreement will enable NorthStar Bets to provide real-time NBA data to its customers, and use official NBA marks and logos within the platform.
“As an authorized gaming operator, NorthStar Gaming will connect our [...]
Malta-based player reactivation and retention specialist Enteractive has expanded its US presence after securing a service licence from the Pennsylvania Gaming Control Board (PGCB).
The licence adds to Enteractive’s existing service licence from the New Jersey Division of Gaming Enforcement (NJDGE), which was issued in April 2021, with Enteractive now able [...]
Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa.
Fast Track will deliver an automated CRM solution that will enable Betika to set up multi-channel automations and create precise targeting for retention campaigns using Fast Track’s built-in segmentation model.