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EveryMatrix launches Managed Services

iGaming solutions provider EveryMatrix has announced the launch of its Managed Services unit to assist iGaming and sportsbook clients.

The new division, which was established earlier this year and is led by Tom Dyson, will provide  support to iGaming operators, helping them to improve brand performance through acquisition and retention marketing and [...]

2 mins read

Stanleybet signs up for Fast Track’s CRM platform

European betting and gaming operator Stanleybet Group has chosen Fast Track CRM to provide player engagement solutions for its online operations.

Using Fast Track CRM’s real-time data feed will enable the operator to implement smarter retention strategies based on deeper insights into player behaviour, and to handle complex segmentation related to [...]

2 mins read
Advertising Standards Authority

Napoleons Casinos warned over “unlimited gambling” promo

The UK’s Advertising Standards Authority (ASA) has upheld a complaint against A&S Leisure Group’s Napoleons Casinos for creating the impression that consumers could gamble without limits or restrictions at its venues.

A post on the Napoleons-casinos.co.uk site in August stated on the home page, “Enjoy unlimited gambling in all of our [...]

1 min read

Palasino selects Fast Track CRM as player engagement partner

European casino operator Trans World Hotels and Entertainment (TWHE), a division of Hong Kong-listed Far East Consortium International, has selected Fast Track CRM to provide customer engagement solutions for its first online casino.

Partnering with Fast Track CRM will enable the operator to use real-time, on-site engagements to communicate with online [...]

2 mins read

Philadelphia Eagles partner Genius Sports to drive fan engagement

The Philadelphia Eagles have partnered with Genius Sports to provide sports betting odds and data to fans at Lincoln Financial Field.

The new partnership leverages Genius Sports’ designation as the NFL's exclusive distributor of real-time play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data to help drive [...]

2 mins read
ICE 2020 - Gaming Intelligence

Leading exhibitor calls for annual ICE gaming expo to move to mainland Europe

Rising costs and Brexit-related complications have led to calls for the annual ICE gaming expo to be moved from London’s ExCel exhibition centre to mainland Europe.

The annual gathering of the gambling industry is the biggest show of its kind in Europe and attracts tens of thousands of attendees, and is [...]

1 min read

Chalkline closes $2.7m funding round

Sports-focused customer acquisition specialist Chalkline has closed a $2.7m Series A funding round led by Parlay Capital Holdings and Patrick Conroy.

The new investment will support Chalkline's product development and the commercial growth of its player acquisition and retention solutions into new markets.

Chalkline provides freeplay and real money games to the [...]

1 min read
Bally's Corp

Bally’s acquires Telescope fan engagement platform

New York-listed sportsbook and casino operator Bally's Corporation has acquired Los Angeles-based real-time fan engagement specialist Telescope for an undisclosed amount.

Telescope's live streaming, contests and sweepstakes, and second screen and play along products will enhance the Bally Bet and Bally Sports brands, enabling viewers and players to have an integrated [...]

1 min read
BetMGM

BetMGM partners with Pittsburgh Pirates

Betting and gaming operator BetMGM has agreed a marketing partnership with MLB's Pittsburgh Pirates.

The partnership gives BetMGM brand exposure throughout the Pirates’ PNC Park, most prominently on the left field wall and behind home plate for maximum global exposure, with BetMGM content also integrated across the Pirates’ digital and social [...]

2 mins read
Aspire Global

Aspire Global unveils new AspireEngage CRM system

Stockholm-listed gaming supplier Aspire Global has enhanced its AspireCore platform with the integration of a new CRM system, AspireEngage.

Powered by London-based IT specialist Exponea, AspireEngage is a customer data platform that incorporates a wide range of services to deliver an improved player journey and greater customer satisfaction.

The system offers real-time [...]

2 mins read

32Red goes live with Fast Track CRM

Kindred Group’s 32Red brand has gone live with Fast Track's customer relationship management (CRM) platform.

The collaboration with Fast Track gives 32Red greater flexibility in managing campaigns and access to real-time data and automation capabilities to display relevant dynamic content and create a personalized experience at scale.

Kindred Group head of UK [...]

2 mins read

Betsson’s Betsafe brand partners Fast Track in Kenya

Malta-based CRM solutions provider Fast Track has entered into an agreement to provide its real-time engagement solution to Betsson Group's Betsafe brand in Kenya.

The deal will allow Betsafe Kenya to implement an automated engagement strategy specifically for the African market, and shape detailed segments based on player value, activity and [...]

2 mins read
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