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DraftKings partners Women’s National Basketball Association

DraftKings has signed an agreement to become an official sports betting and daily fantasy partner of the Women’s National Basketball Association (WNBA).

The deal gives DraftKings the rights to both league and collective team intellectual property (IP), while gaining access to marketing, activation and hospitality opportunities around some of the most [...]

3 mins read
MGM Resorts

MGM Resorts partners the New York Yankees

MGM Resorts International has agreed a new partnership with the New York Yankees, building on its commitment to New York and Major League Baseball (MLB).

The partnership will see the pair collaborate on VIP experiences for MGM Rewards members and baseball fans, including the chance to watch batting practice from the [...]

3 mins read

Fast Track partners 4Play in Brazil

Malta-based CRM solutions provider Fast Track has agreed a new partnership to enhance the player engagement experience for Brazilian operator 4Play.

The deal will see Fast Track’s CRM system integrated into 4Play’s platform with the aim of bolstering player retention and streamlining operations through advanced automation.

By automating player communications and the [...]

2 mins read

Las Vegas Sands signs Collin Morikawa as brand ambassador

Las Vegas Sands has secured six-time PGA Tour winner Collin Morikawa as its newest brand ambassador.

To launch the multi-year partnership, the operator is donating $100,000 to the Maggie Hathaway Golf Course restoration project in Los Angeles.

As part of the agreement, Morikawa will support Las Vegas Sands at golf clinics designed [...]

2 mins read
FansUnite Entertainment

GeoComply acquires stake in FansUnite’s reactivation business

Shares in Toronto-listed FansUnite Entertainment gained over 22 per cent on Thursday as the company announced a US$37.5 million deal to sell its US betting and gaming affiliate business.

The agreement will see FansUnite dispose of its last operating business, FansUS, following the sale of the source code to its Chameleon [...]

1 min read

BetMGM UK secures Laura Woods as brand ambassador

BetMGM has named TV presenter Laura Woods as its new brand ambassador in the United Kingdom.

Woods is best known as a sports TV presenter and has held roles with BT/TNT Sports, Sky Sports and Amazon Prime Video, covering a wide range of sports and high-profile events such as the UEFA [...]

2 mins read

Allwyn launches new Paris Olympics-themed scratchcard

Allwyn has unveiled a special edition Paris Olympics 2024-themed scratchcard to celebrate Team GB and ParalympicsGB.

The new National Lottery scratchcards feature two designs, one centred on Team GB and the other on ParalympicsGB, with a top prize of £100,000 up for grabs.

Emblazoned on the scratchcards is a message stating: “By [...]

2 mins read

Jackpot.com becomes The Associated Press official digital lottery courier

Jackpot.com has become the official lottery courier and provider of nationwide lottery results for The Associated Press.

Currently live in six states following its recent launch in New Jersey, Jackpot.com will offer various state lottery results on APNews.com and to AP customers via a lottery results feed.

In addition to offering lottery [...]

2 mins read

Fast Track and BetConstruct pen strategic CRM integration

Fast Track has entered into a landmark deal to integrate its customer engagement and CRM solutions with BetConstruct's platform.

The new deal will see BetConstruct's operator partners gain access to Fast Track's AI-powered CRM solutions to optimise their player engagement strategies.

It marks the first time that BetConstruct has opened its doors [...]

2 mins read

Kindred Group secures reduced penalty in bonus rules dispute

Kindred Group has been successful in its appeal against a fine imposed on the company's Spooniker subsidiary by Sweden’s gambling regulator.

The fine relates to bonus rules violations that occurred in the early days of the re-regulated Swedish gambling market in 2019, with the penalty now reduced to less than one [...]

2 mins read

TotalBet looks to boost player engagement in Romania with Fast Track

Fast Track is bringing its customer engagement and CRM solutions to Romania through a new partnership with Polish bookmaker TotalBet.

The agreement will enable TotalBet to streamline CRM operations and foster long-term player loyalty for its Romania-facing offering, totalbet.ro.

“We are excited to embark on this partnership with Fast Track,” said TotalBet [...]

1 min read

Optimove adds Enteractive’s outbound calling service to CRM platform

Player conversion and reactivation services provider Enteractive has entered into a deal to integrate its outbound calling service with Optimove’s CRM marketing platform.

The agreement will enable Enteractive’s expertise in outbound calling for conversion and reactivation of players to complement Optimove's existing marketing channels suite, which includes email, mobile, SMS, in-app [...]

2 mins read
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