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BtoBet adds Captain Up gamification tools

Sports betting supplier BtoBet is offering operators a range of new marketing tools through a deal with Captain Up.

The agreement enables BtoBet operator partners to maximize customer activity and loyalty using gamification tools from Captain Up, such as challenges, missions, tournaments, jackpots, personal promotions and smart bonuses.

“We are empowering brands [...]

2 mins read

Fast Track integrates CRM solution with Gaming Innovation Group

Malta-based CRM solutions provider Fast Track has integrated its real-time engagement solution with Gaming Innovation Group’s (GiG) platform.

Following a new deal between the two suppliers, operators working with GiG can now choose Fast Track’s CRM platform to manage all their player engagement from one place.

Fast Track has already partnered with [...]

2 mins read

WynnBET partners digital sports media publisher Minute Media

Casino operator Wynn Resorts has agreed a multi-year content marketing and affiliate partnership for its WynnBET online gaming brand with US digital publishing platform Minute Media.

The deal will allow WynnBET to leverage Minute Media's network of sports and culture brands such as The Players' Tribune, FanSided, 90min and The Big [...]

1 min read

DraftKings acquires gamification specialist BlueRibbon Software

New York-listed sports betting and fantasy sports operator DraftKings has acquired Tel Aviv-based real-time gamification specialist BlueRibbon Software for an undisclosed amount.

The acquisition will allow DraftKings to enhance the customer experience by integrating BlueRibbon’s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer, as well as [...]

1 min read
BetMGM

BetMGM teams up with US sports radio broadcaster Audacy

US sports betting and iGaming operator BetMGM has secured a multi-year partnership with sports radio broadcaster Audacy, formerly known as Entercom Communications Corp.

The partnership will bring BetMGM's sports betting content to millions of sports fans across the country who tune in daily to Audacy's portfolio of broadcast stations, podcasts and [...]

3 mins read

Fast Track to provide real-time engagement platform to Avento brands

Malta-based CRM solutions provider Fast Track has agreed a deal to provide its real-time engagement solution to online casino operator Avento.

Avento will use Fast Track CRM to create more detailed segmentation and to automate a greater portion of its engagement activities across its iGaming brands, which include Frank Casino, Mr [...]

2 mins read
Betfred

Betfred partners Future Anthem to improve customer experience

British bookmaker Betfred has engaged game data specialist Future Anthem to bring additional real time utility and insights to its online platform.

The partnership will enable Betfred.com to improve its player experience by leveraging anonymised game data to provide players with a more tailored experience, with personalised game recommendations in CRM [...]

2 mins read

Fast Track to provide player engagement solution to Mimy

Malta-based CRM solutions provider Fast Track has signed a deal to provide its real-time engagement platform to soon-to-launch betting operator Mimy.

Mimy offers players the chance to predict the outcome of any event, or create their own public or private events to bet on, differentiating itself from other betting platforms as [...]

2 mins read
FanDuel sportsbook

FanDuel joins AGA’s responsible sports betting campaign

FanDuel Group has become the first sportsbook operator to join the American Gaming Association’s responsible sports betting initiative.

Signing on to the AGA’s national campaign to promote the fundamentals of responsible sports betting, FanDuel is making a multi-million-dollar commitment of its media inventory, as well as league and team assets, and [...]

2 mins read
Sportradar

Sportradar enhances ad:s platform with Fresh Eight acquisition

Sports data provider Sportradar has announced the acquisition of UK-based personalized messaging platform Fresh Eight.

The acquisition complements Sportradar’s ad:s platform and aims to strengthen its digital marketing services offering.

The technology will also allow sports-orientated publishers to control the integration of native and personalised sport-betting content into their platforms.

Fresh Eight’s current [...]

2 mins read

Fast Track to provide player engagement solution to Winbet

Malta-based CRM solutions provider Fast Track is supplying its real-time player engagement solution to Romanian iGaming operator Winbet.ro.

Winbet will use the FastTrack platform to power real-time engagement on its online casino and betting platform, including automating the management of opt-outs and consent changes via the all-in-one solution.

“We take pride in [...]

2 mins read

ComeOn brands fined SEK175m for Swedish bonus offer violations

Sweden’s gambling regulator Spelinspektionen has issued a warning and combined SEK175m (€17.4m) penalty fee to ComeOn and three of its operating subsidiaries for offering unauthorised bonuses to players.

The regulator said that the four companies had violated the country’s gambling legislation by offering bonuses on repeated occasions, and by distributing gifts [...]

1 min read
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