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BetMGM Jamie Foxx

BetMGM teams up with Jamie Foxx for new ad campaign

MGM Resorts and GVC Holdings’ US sports betting brand BetMGM has named Academy and Grammy award winner Jamie Foxx as the face of its new The King of Sportsbooks ad campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM, created in partnership with creative agency [...]

2 mins read

Fast Track enhances player engagement with BlueRibbon partnership

Malta-based CRM solutions provider Fast Track has added BlueRibbon’s marketing jackpot solution to its platform.

The integration will allow operators to manage all aspects of their communications and rewards from within the Fast Track platform.

It is the latest partnership for Fast Track to help its clients increase user engagement, having also [...]

3 mins read

FanDuel becomes latest PGA Tour official betting operator

Flutter Entertainment-owned FanDuel has signed up as the latest official betting operator of the PGA Tour.

The multi-year content and marketing partnership gives FanDuel the right to use PGA Tour marks and content in the United States, and to advertise within Tour media and partner platforms.

FanDuel will also distribute highlights to [...]

2 mins read
Rush Street Interactive

Rush Street Interactive partners VSiN to launch Rush Hour sports betting show

Rush Street Interactive will broadcast its inaugural Rush Hour sports betting show today from the sportsbook at Rivers Casino Des Plaines, Illinois.

Rush Street has partnered with sports media company VSiN for the launch of Rush Hour, which becomes the first national sports betting show to broadcast from a sportsbook in [...]

3 mins read
The Stars Group

BlueRibbon signs jackpot marketing deal with The Stars Group

Malta-based B2B marketing platform provider BlueRibbon Software has agreed a strategic partnership with Flutter Entertainment’s The Stars Group.

The agreement will see the operator implement new jackpot-based promotions for its online casino brands across a number of jurisdictions, including bespoke player experiences.

“Entering into such an esteemed partnership with The Stars Group [...]

1 min read

Queensland bill aims to prohibit online wagering inducements

Draft legislation was introduced in the Australian state of Queensland Thursday to prohibit online wagering operators from offering inducements to new customers.

Queensland Attorney-General and Minister for Justice Yvette D’Ath said that the proposed law will help to minimise gambling related harm by preventing operators from offering any inducement to players [...]

1 min read

BlueRibbon enters social casino sector with Chumba Casino deal

Malta-based marketing solutions provider BlueRibbon Software has entered the social casino space for the first time through a partnership with Virtual Gaming Worlds’ Chumba Casino.

The agreement will see Chumba Casino utilise BlueRibbon’s player engagement solution and gamification tools to drive player engagement and brand loyalty at the social casino.

“Entering into [...]

2 mins read
Rafi Ashkenazi

BlueRibbon brings in Rafi Ashkenazi as strategic advisor

Malta-based B2B marketing solutions provider BlueRibbon Software has appointed former Stars Group CEO Rafi Ashkenazi as a strategic advisor.

Ashkenazi brings a wealth of experience to the company, having most recently served as chief executive of The Stars Group until its merger with Flutter Entertainment, where he continues to serve as [...]

2 mins read
Spain

Spain sees strong iGaming growth ahead of new advertising restrictions

Spain’s regulated online gaming market recorded a 12.5 per cent increase in first quarter gross gaming revenue, driven by strong performances across all products.

Gross gaming revenue (GGR) amounted to €217.97m in Q1 2020, with sports betting accounting for half of total market GGR at €110.62m, an increase of 8.65 per [...]

1 min read

BlueRibbon agrees jackpot marketing deal with Casumo

Malta-based B2B marketing solutions provider BlueRibbon Software has signed a deal to provide its jackpot marketing platform to operator Casumo.

The partnership will see Casumo utilise BlueRibbon’s player engagement solution, allowing the operator to create bespoke jackpots to drive player acquisition, engagement and retention.

“Partnering with BlueRibbon allows Casumo to further enrich [...]

2 mins read
Playtech

Mansion benefits from enhanced CRM capabilities with Playtech leaderboards

Gibraltar-based online gaming operator Mansion has lauded the early success of its newly updated leaderboards player engagement tool from Playtech.

Mansion is an early adopter of the leaderboards solution, which allows players to earn points and climb the table as they play, reinforced with in-game messaging and the chance to win [...]

3 mins read

EveryMatrix partners CompetitionLabs for new gamification tools

Malta-based iGaming solutions provider EveryMatrix has strengthened its customer engagement tools through a new partnership with CompetitionLabs.

The agreement allows EveryMatrix to add gamification tools and player engagement features to its CasinoEngine content aggregation platform, including tournaments, missions, achievements and rewards.

“We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials [...]

2 mins read
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