Promotions News

Rivalo chooses Fast Track as CRM partner

Colombian gaming operator Rivalo has partnered with Malta-based CRM specialist Fast Track to enhance its customer relationships.

Rivalo has been active in sports betting and iGaming in Latin America for the last seven years and has now selected Fast Track to provide player engagement automation and personalisation solutions to drive further [...]

2 mins read

Bragg Gaming expands Fuze player engagement tool to sports betting

Toronto and Nasdaq-listed gaming supplier Bragg Gaming Group has expanded its player engagement and gamification product Fuze to its sportsbook product. 

The Fuze toolset is already available to customers of Bragg’s online casino content via its proprietary distribution platform, and has now been extended to sports betting. 

Using the toolset, operators running sports [...]

3 mins read

Unibet fined for alleged marketing infractions in Ontario

Ontario’s gambling regulator has fined Kindred Group’s Unibet brand for marketing violations.

The Ontario Alcohol and Gaming Commission (AGCO) has imposed a financial penalty of CAD$48,000 on the operator for alleged infractions of internet gaming standards over a four-day period in May.

During this time, Unibet is said to have posted or [...]

1 min read

Fast Track signs Italy’s iSBets to CRM platform

Malta-based CRM specialist Fast Track has agreed a deal to provide its player engagement platform to Italy-based iGaming platform provider iSolutions.

The agreement will enable iSlolutions' iSBets platform partners to manage all of their engagement activity from one central solution and access real-time performance data through the Fast Track Data Studio. [...]

2 mins read

Fast Track to provide CRM platform to Claymore Group’s iBet

Malta-based CRM solutions specialist Fast Track has signed a deal to provide its player engagement solution to Claymore Group's flagship brand iBet.

iBet, which operates under a Malta licence, will use Fast Track CRM as the platform to centralise all communications and rewards for players, with a focus on tech [...]

2 mins read

Optimove acquires real-time personalisation platform Graphyte

CRM marketing solutions provider Optimove is enhancing its player engagement platform with the acquisition of London-based real-time personalisation specialist Graphyte.

The acquisition is part of Optimove's investment in expanding its CRM marketing capabilities for the iGaming and sports betting sectors, and follows last September’s $75m investment in the company, and the [...]

1 min read

Luís Figo joins Digitain as official brand ambassador

iGaming solutions provider Digitain has signed up former Portuguese professional footballer Luís Figo as its new brand ambassador.

One of Portugal’s greatest players, Figo won 127 caps for the national team and played for a number of leading clubs, including Barcelona, Real Madrid and Inter Milan.

He won a number of trophies [...]

2 mins read

Betfair, Betway and SkillonNet fined in Sweden

Sweden’s gambling regulator has confirmed fines totalling SEK23.2m (approx. €2.15m) against three operators.

The fines relate to breaches of Swedish gambling regulations governing bonuses, lottery games and betting on sports involving players under the age of 18.

Swedish gambling regulator Spelinspektionen confirmed the fines on Wednesday after years of legal challenges and [...]

1 min read

DraftKings fined $100,000 in Ontario for advertising violations

The Alcohol and Gaming Commission of Ontario (AGCO) has issued its biggest fine to date to DraftKings for breaching advertising regulations.

DraftKings Canada has been fined CAD$100,000 by AGCO after the operator posted and aired multiple broad gambling inducements, incuding boosted 2:1 odds between 19 May and 31 May, with the [...]

1 min read

MaximBet signs up Nicki Minaj as advisor and global ambassador

US betting and gaming operator MaximBet has agreed a new global partnership with Trinidadian-born female rapper and pop icon Nicki Minaj.

The multi-year deal will see Minaj work with MaximBet on merchandise, parties, partnerships, fan experiences and branding, as the operator looks to bring together entertainment, sports, celebrity and betting.

As part [...]

2 mins read

NSW regulator warns against illegal gambling ads

Online betting operators have been issued with more than AUD$100,000 in fines over the past week as Liquor & Gaming NSW continues to take a zero-tolerance approach to the publication of illegal gambling inducements.

Most recently, online betting provider BetDeluxe has been fined $70,000 for publishing illegal gambling inducements after being [...]

1 min read
BetMGM Jamie Foxx

BetMGM cuts marketing budget in New York

BetMGM pulled back in its pursuit of players in New York during the first quarter of the year due to the state’s unfavourable tax environment.

Chief financial officer Gary Deutsch told analysts attending the BetMGM Investor Day that even at lower than typical promotion levels for a new market, operators in [...]

1 min read
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