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Fast Track to provide player engagement solution to Winbet

Malta-based CRM solutions provider Fast Track is supplying its real-time player engagement solution to Romanian iGaming operator Winbet.ro.

Winbet will use the FastTrack platform to power real-time engagement on its online casino and betting platform, including automating the management of opt-outs and consent changes via the all-in-one solution.

“We take pride in [...]

2 mins read

ComeOn brands fined SEK175m for Swedish bonus offer violations

Sweden’s gambling regulator Spelinspektionen has issued a warning and combined SEK175m (€17.4m) penalty fee to ComeOn and three of its operating subsidiaries for offering unauthorised bonuses to players.

The regulator said that the four companies had violated the country’s gambling legislation by offering bonuses on repeated occasions, and by distributing gifts [...]

1 min read

BGC introduces new rules on gambling social media posts

Britain’s Betting and Gaming Council (BGC) is calling on the Premier League and English Football League to encourage clubs to adopt new rules on gambling social media posts.

The new rules have been drawn up by the BGC in response to concerns about young people’s exposure to gambling related messaging on [...]

3 mins read

Google set to accept online gambling apps in 19 countries

Google will soon allow real-money gambling apps into its Google Play app store in an additional 15 countries.

Google’s policies currently allow online gambling apps in just four countries, Brazil, France, Ireland and the United Kingdom.

This will change on March 1, when real-money gambling apps, fantasy sports apps, and ads related [...]

1 min read
Scientific Games

Scientific Games adds AretoNet to OpenArena platform

New York-listed gaming supplier Scientific Games has bolstered its OpenArena platform with the addition of AretoNet’s real-time data analytics and marketing automation features.

The partnership enables Scientific Games’ OpenArena partners to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features.

AretoNet will also support real-time [...]

2 mins read
Scientific Games

OtherLevels joins Scientific Games’ OpenArena platform

New York-listed Scientific Games has expanded its OpenArena sportsbook marketplace with the addition of a customer engagement solution from OtherLevels.

The live in-play real-time messaging solution is the latest addition to OpenArena’s one-stop content marketplace, which provides operators with access to custom content from Scientific Games and its partners.

“We are thrilled [...]

2 mins read

NetBet partners BlueRibbon for gamification solution

NetBet has become the latest operator to sign up for BlueRibbon’s customizable jackpot solution.

The new partnership will allow NetBet to integrate BlueRibbon’s gamification solution for its players in the UK, Romania, Greece, Germany and Ireland.

“We are thrilled to enter into this partnership with NetBet, a brand of choice for so [...]

2 mins read

Fast Track names Jean-Luc Ferrière as chief commercial officer

Malta-based CRM solutions provider Fast Track has appointed Microgaming’s long-serving executive Jean-Luc Ferrière as its new chief commercial officer (CCO).

Ferrière has been working with Fast Track as a brand ambassador since October 2020 and now joins Simon Lidzén, Christopher Hirst and Patrik Potocki as a member of the senior leadership [...]

2 mins read

Fast Track expands Spiffbet deal to include new Wishmaker brand

Malta-based CRM solutions provider Fast Track has entered into a deal to integrate its real-time player engagement solution with Spiffbet’s newly acquired online casino brand Wishmaker.

The deal expands an existing partnership between Fast Track and Spiffbet and allows Wishmaker to use the company’s real-time data and automation capabilities to enhance [...]

2 mins read
Scientific Games

Scientific Games integrates BlueRibbon jackpots into OpenGaming platform

New York-listed supplier Scientific Games has integrated BlueRibbon’s customizable jackpot solution into its OpenGaming platform.

The new partnership strengthens Scientific Games’ OpenGaming ecosystem, providing partners across regulated markets with the ability to create bespoke jackpots within games via the BlueRibbon software.

OPAP-owned Kaizen Gaming has become the first Scientific Games customer to [...]

3 mins read

Optimove expands platform with BlueRibbon’s gamification solution

CRM marketing specialist Optimove is expanding its platform capabilities through a new partnership with BlueRibbon.

The BlueRibbon integration will allow Optimove's operator partners to create custom jackpot campaigns to increase player engagement, loyalty and retention.

“We are thrilled to partner with an industry leader like Optimove as we share their vision of [...]

2 mins read

XC Gaming fined SEK5m for Swedish bonus offer violations

Swedish gambling regulator Spelinspektionen has issued a warning and a SEK5m (€489,104) penalty fee to licensed operator XC Gaming for violating the country’s bonus offer rules.

With Swedish operators only allowed to offer customers one bonus after sign up, the regulator found that XC Gaming had violated market’s rules by offering [...]

1 min read
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