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Will spiralling marketing costs suck the life from social casino?

With acquisition costs rising, studios are being forced to invest more in marketing budgets to compete in a crowded sector. Will this slow down innovation, and how are operators and suppliers dealing with it?

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Plumbee expands product range with Mirrorball Bingo launch

London-based social gaming studio Plumbee has launched Mirroball Bingo, the second app to go live on Facebook under its core Mirrorball brand following the success of its Mirroball Slots app.

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Income Access signs up new partners to social gaming network

Affiliate marketing specialist Income Access has signed up two new partners to its newly launched social gaming network following deals with Chumba Casino and PlaySpace.

The partnership with Chumba Casino, the free-to-play and sweepstakes casino operated by Australian gaming start-up Virtual Gaming Worlds, marks the first time that Income Access has [...]

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Zynga rolls out free-to-play FarmVille 2 slot on Hit it Rich!

Social gaming giant Zynga has added a new slot to its Hit it Rich! social slots app which is based on the company's popular farm-building franchise FarmVille 2.

Hit it Rich! FarmVille 2 becomes the first free-to-play slot to combine two of Zynga’s core FarmVille and Zynga Casino franchises, which have [...]

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Bee Cave partners Multimedia Games for new video slot games

Austin-based social casino games developer Bee Cave Games has partnered NASDAQ-listed Multimedia Games to launch free-to-play variants of the land-based developer’s popular real-money video slots.

The partnership will see Multimedia Games’ content launched for Facebook, iOS, Android and Amazon Kindle over the course of the year with the first title, Zombie [...]

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LVFH to launch social casino games in Mexico

Online gaming software provider Las Vegas From Home (LVFH) has signed its second Latin American deal of recent months with an agreement to supply its mobile gaming platform to a Mexican telecoms company via German digital entertainment enabler Mondia Media.

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Idle Gaming rolls out Fresh Deck Poker: Reloaded

San Francisco-based social casino studio Idle Gaming has launched Fresh Deck Poker: Reloaded, an updated version of its flagship social poker product for iOS and Android devices.

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PlayStudios expands slot portfolio with Pandarama

PlayStudios, the social casino studio backed by MGM Resorts International, has launched its latest free-to-play slot with Pandarama now live on its myVEGAS Facebook app.

Pandarama is based around a band of cartoon pandas that act as the guardians of a magical city, and like PlayStudios’ other slots gives players the [...]

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Big Fish launches Fairway Solitaire Blast for mobile devices

Seattle-based social games developer Big Fish Games has launched its solitaire product, Fairway Solitaire Blast, for customers using smartphone and tablet devices.

The game features arcade-style power-ups, social networking features and newly-designed solitaire layouts.

It is designed to combine the solitaire card game with arcade-style gameplay, and comes with a number of [...]

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Skill games platform Skill-Bet partners Snakehead Software

UK-based skill gaming platform operator Skill-Bet has agreed a partnership with Snakehead Software which will see the Austin-based studio offer its players the chance to win cash by playing against one another.

Small-Bet claims its platform is the first to allow users to compete against others to win real money on [...]

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Gamevil expands social casino offering with Party Slots launch

Korean mobile games publisher Gamevil has expanded its social casino portfolio with the roll-out of Party Slots, the second social casino game to launch on its platform this year.

Party Slots is a multiplayer game where up to six users collaborate by playing alongside one another to build up a larger [...]

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Traffic Generation adds Snapchat messaging to Hub solution

Marketing service provider Traffic Generation (TraffGen) has expanded its product range with the launch of a new feature allowing clients to deliver promotions through messaging service Snapchat.

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