Perform Group’s B2B sports content arm has secured a four-year extension of its exclusive betting video streaming partnership with Spain’s top professional football league, LaLiga.
The new contract runs until the end of the 2022-23 season, with Perform Content continuing to provide bookmakers and betting customers outside Spain, Andorra and the Middle East, with video action from LaLiga, second-tier Segunda División and play-offs. This comprises 848 matches per year.
The agreement also allows the company to significantly [...]
