London-listed GVC Holdings has agreed another content deal to strengthen the product portfolio across its gaming brands, adding a range of new slots from edict egaming, a subsidiary of Gauselmann Group's Merkur Interactive.

The multi-year agreement is GVC's second with a subsidiary of Gauselmann, following its deal with Blueprint Gaming in December 2016.

The edict partnership will see a range of slot games added to the operator's portfolio, including popular classics such as Dragon's Treasure, Gold of Persia and Super 7 Reels.

"This is a fantastic deal for us and our customers," GVC chief product officer Liron Snir said. "Merkur and edict are recognised as producers of some of the best content in the industry and we are delighted to be able to add it to our line-up."

GVC will roll out the new titles on sites and in selected regulated markets via its bwin, partypoker and partycasino gaming brands, as well as with a number of its B2B partners.

"We are really pleased to have reached this agreement with GVC, which we think will be a great result for all parties," edict chief executive Dominic Lienard added.

"GVC share our passion for delivering a top quality experience to their players as well as a proven track record for growing revenue."

Shares in GVC Holdings plc (Co.Data) (LSE:GVC) were trading down 0.54 per cent at 679.30 pence per share in London early Thursday.